Can modern tools be applied to increase client engagement so we can can ski more and develop our personal brand?
During the 2013/14 season my colleagues and I at the Vail Resort ski schools have been spending a considerable amount of time feeding content into the new EpicMix/Academy system where we recognize student skills progress and specific accomplishments with check marks and electronic “pins” that can be shared through social media. It has been a successful attempt to expand the Social Media EpicMix into the ski school. As instructors our input is currently paper based, which with a large class can be a big pile of paper to manage … being a mobile phone app developer I have often been asked/told “There should be an app for this!”
I’ve started working on a more general approach to addressing the need of giving quality feedback that can be shared in a social media world. That is how all ski instructors can improve communications with and engage their clients after the lesson is over. I’m thinking of a mobile app that is with you on the snow and feeds a powerful Client Engagement System that will give a ski instructor modern tools to keep track of the activities of the day and then keep in contact with their clients after the lesson is over. Giving the client a richer experience will bring them back to the instructor for more lessons meaning more return points and request income!
It is a simple vision but will take a lot of effort to do it right. I’m looking for feedback from my fellow instructors on what they would like to see in this type of system. You can learn a bit more at http://snocoach.com and register an email there so I can keep in contact. I’ll also follow any discussion generated here. So let me know what you think …
Post comments here or email me at email@example.com.
— Andrew Halls