Inspiring Clients with Font & Colors
Your banner and profile picture sits at the top of your Facebook page. This image combo is your most important important marketing tool. In fact, the results of webcam eye-tracking study indicate that participants spend less time looking at wall posts and more time looking at the cover photo on your brands’ timelines. Your Facebook banner introduces you to potential students. Are you making a good impression? Read on to find out.
EyeTrackShop recorded eye movements of 30 participants as they looked at a variety of brand profiles. They recorded:
– What participants looked at on each webpage
– For how long
– In what order
Here’s what they discovered:
– Viewers looked at the cover photo first
– They spent more time looking at it than reading the rest of the content
– Cover photos that featured faces attracted the most attention
– Information that was once less visible now claims prime real estate. The number of Likes, events and apps now have top-and-center territory.
Designing Your Ski Instructor Banner
Two features comprise your Facebook banner:
1. A long, rectangular image
2. A small, profile image
Your profile image sits to the left of the banner. Since these images overlap, choose pictures that complement each other. Here’s a cheat sheet for choosing the proper image dimensions:
– Display on page at 851 x 315 pixels.
– Minimum size of 399 x 150 pixels.
– For best results, upload an RGB JPG file less than 100 KB.
– Images with logos or text work best as PNG-24 files.
DIY Banner Creation Sites
Some websites, such as http://www.timelinecoverbanner.com/, help you create interesting banner and profile blends. No Photoshop experience required!
Here’s a mock-up example:
Note: This is not Chamonix, and the woman in the profile picture is not a ski instructor named Bree.
It’s a 1940’s image of Olympic skier Erica Mahringers. But the use of a vintage photo says a lot about the “instructor’s” personality and interests, which can help her find her ideal client. Of course, an instructor interested in a younger crowd might choose a different type of image.
Next, we were able to do some interesting things with Timeline Cover Banner. First: The Erica Mahringers photo was in black and white. By adjusting the hue, we created a blue tint, which blended with instructor’s jacket. The red text matches the red in her jacket. Which brings us to a discussion about color.
What Color is Your Facebook Palette?
Hubspot Marketing lists a variety of factors that contribute to visual brand strategy.
Your Color Palette
Check out the colors of any well known brand. You’ll notice the same colors over and over again. It appears in their logo, their text, and even in their choice of images. Think about the dark blue and red of Breckenridge, and the sky blue and gray of Aspen. These color blends help students recognize your brand. In color psychology, red implies excitement and passion, while blue denotes trust and technology. These are perfect color choices for ski instructors, but you might want to consider other options. Our post on branding explains color psychology in detail.
Your Font Personality
Your choice of font should harmonize with your color choice. Font also expresses your brand personality. Choose three fonts, and use them consistently. Although you can’t vary your font on your Facebook posts, you can create special fonts for your banners and quote photos.
Quote photos are images paired with inspiring quotes. Hubspot suggests using them as a “Tip of the Day” theme. This is an excellent idea for ski instructors! A number of websites, such as Ribbet.com and Pixlr.com, help you create them. Use your own ski teaching photos, or find Creative Commons and Public Domain photos. Google image search lets you search by size, usage rights, and – most important – color. This means that you can find license-free photos that fit your ski instructor branding scheme. To add text, use the same text you included in your ski instructor Facebook banner, then add two other signature fonts.
Now, look at your own Facebook Page banner, and think about what you can do to make it stand out!