Welcome to SnoCoach

Can modern tools be applied to increase client engagement so we can can ski more and develop our personal brand?

During the 2013/14 season my colleagues and I at the Vail Resort ski schools have been spending a considerable amount of time feeding content into the new EpicMix/Academy system where we recognize student skills progress and specific accomplishments with check marks and electronic “pins” that can be shared through social media. It has been a successful attempt to expand the Social Media EpicMix into the ski school. As instructors our input is currently paper based, which with a large class can be a big pile of paper to manage … being a mobile phone app developer I have often been asked/told “There should be an app for this!” AndrewInSnow

I’ve started working on a more general approach to addressing the need of giving quality feedback that can be shared in a social media world. That is how all ski instructors can improve communications with and engage their clients after the lesson is over. I’m thinking of a mobile app that is with you on the snow and feeds a powerful Client Engagement System that will give a ski instructor modern tools to keep track of the activities of the day and then keep in contact with their clients after the lesson is over. Giving the client a richer experience will bring them back to the instructor for more lessons meaning more return points and request income!

It is a simple vision but will take a lot of effort to do it right. I’m looking for feedback from my fellow instructors on what they would like to see in this type of system. You can learn a bit more at http://snocoach.com  and register an email there so I can keep in contact. I’ll also follow any discussion generated here. So let me know what you think …

Post comments here or email me at andrew@snocoach.com.

— Andrew Halls
SnoCoach Founder



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  1. Mr WordPress says:

    Hi, this is a comment.
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  2. ahalls says:

    There is a good discussion of this posting on linkedIn in the
    PSIA – Rocky Mountain – AASI group.

  3. Philip says:

    Looking at this site …why are the comments closed on some of the posts?

    1. Andrew says:

      Looking into it.

    2. Andrew says:

      Fixed it … thanks for pointing out the issue.