Here is a list of books that I found essential as I developed my strategy for building my consulting practice and helping other ski and snowboard instructors build their business.
The Fortune Cookie Principle
by Bernadette Jiwa
The 20 Keys to a Great Brand Story and Why Your Business Needs One.
The most successful brands in the world don’t behave like commodities and neither should you as a ski instructor. A great brand story will make you stand out, increase brand awareness, create client loyalty. Isn’t it time to gave your clients a story to tell? ‘The Fortune Cookie Principle’ will show you how.
Brenadette’s book gives you the resources to take your branding efforts to the next level.
To Sell Is Human: The Surprising Truth About Moving Others
by Daniel Pink
From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
The Talent Code by Daniel Coyle.
Greatness Isn’t Born. It’s Grown. Here’s How.
What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others.
I found Daniel’s presentation amazing. He clearly shows that through careful and deliberate practice high levels of performance can be achieved. You can bring the ideas he presents to improve you own performance and improve your lessons.
The Little Book of Talent by Daniel Coyle.
52 Tips for Improving Your Skills.
This book takes over where the Talent Code leaves off. Giving you specific actionable tips on how to bring the lessons of the Talent Code into your life. Improving your performance and those that you teach and coach.
Book Yourself Solid by Michael Port
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book Yourself Solid why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary “how to” manual for getting more clients and raising a business profile.
Personal trainers and business coaches are among Michaels many satisfied clients. The tools and techniques he presents can easily be applied to the business of ski instructing following his advice will increase your return rate and increase the number of private bookings.
Platform by Michael Hyatt
Get Noticed in a Noisy World
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.