This tip is from Kevin Eddy a Ski Instructor at Breckenridge Colorado,
People can tell when you are being genuine, and when you’re not. If your love for the sport comes through EVERY day. If every tip, trick, task and tactic you put out there has care behind it. If your success or failure is tied directly to those of your students/clients… You’ve got a built-in brand that people will talk about and want to enjoy for their entire skiing career.
Be genuine in everything you do as you tie your success to the success of your students.