As instructors, we often help our guests achieve some larger goal by breaking it down into achievable steps. Giving the student a path to success is one of the biggest benefits of joining a lesson.
People often push off decisions and making commitments until the last minute. The most successful sales pitches include a call to action with a time limit.
Combine these two concepts to build a path of progress for your client beyond the current lesson. Create a sense urgency with your students. They are close to achieving their goal, booking another lesson with you will push them over the top. “See how much we have improved today, spending the next day with me and you’ll be killing that bump run.”
Use the momentum of improvement you are creating for your client to invite them back with a sense of urgency.