Tip: Always Be On-Time (Early)

Trust is an essential ingredient to a successful business. Customers invest their trust in a business when they select a product or service. They are trusting that it will live up to the reputation and the promises implied in the brand. Successful ski instructors quickly establish rapport with their clients that then builds up to a mutually trusting relationship.

Do What you Say and Say What You Do

An important behavior for establishing this trust is to “Do What You Say.” That first appointment with your guest is the first opportunity for you to demonstrate that you are trustworthy. By showing up on-time or even a bit early puts you on the right foot to establishing trust early. It also demonstrates that you value your guests time and the opportunity to ski with them.


Demonstrate you value your guests time, demonstrate you are trustworthy by always showing up on time.

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