Tip: Visualize Your Ideal Client

We all have had that great client. One that has brought out our best teaching, compelling us to create a WOW guest experience resulting in substantial rewards for all involved. How do we find more clients like that?

First Step To Building Your Business

Michael Port in “Book Yourself Solid” makes visualization of your ideal client the first step in taking your consulting practice to the next level. He talks about the importance of understanding how you can identify your ideal client and then package your services and project a brand that will attract and keep them? Better clients, make a better business.


Take a few minutes to reflect on your best lessons and your best clients. Visualize one of these clients, how did this client find you, what else do they do at your resort. Use the answers to inform your strategy to attract similar clients.

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